Graphic Typography

Every Graphic Designer Must Understand Typography.

From logo design to illustration, from posters to signage, from brochures to menus, your text is meant to be read, to convey a message. It cant do that if it isnt legible, readable, and well styled. Achieving these results is the art of typography. In this course graphic Typography, you will learn not only the hows, but also the whys and whens of typography. First, youll learn all about Illustrators precision type controls and the ways to use them to create intricately-styled short type objects and highly readable, perfectly adjusted paragraphs of text. Next, youll learn about the methods and rules for setting and perfecting typography in Illustrator, from single words and glyphs used in logo designs and posters, to complete threaded stories that span multiple artboards in brochures, menus, and more. Finally, youll learn about formatting text and working with styles; meticulous adjustment of kerning, tracking, scaling, shifting baselines, and more. By the end of this course, youll not only have the skills to set perfect type, but also the confidence and understanding to make the right typesetting decisions again and again, in every one of your designs